Design+
A manufacturer of kitchen cupboards approached us to create a new identity for them as they were expanding their reach to include interior design and decorating on a much broader scale. While they had traded as “Designer Kitchens” for 28 years, they now wanted to rebrand as “Design Plus”, to suggest this broadening of horizons.
Sometimes working with clients who themselves are designers – architects, interior designers, etc – presents a challenge, as they have very definite ideas of what they want. This project presented such challenges. In the end, however, their direction proved to be strong and constructive, yielding a brand presence which is clean, contemporary, and descriptive. Since the rebranding they have been able to capture a larger market, having been appointed to do the interior work of a new hospital, and having been invited to showcase a range of furniture abroad, as part of an initiative to expose South African furniture manufacturing skills to an overseas market.