Einfach Ertrgreich

We were briefed to create an identity which would communicate the concept of a nest egg. The visual language is simple. Colours are kept to a minimum (gold speaks of wealth, charcoal of stability and calculatedness). The logo and core branding is augmented by photographic images conveying wealth, saving. The website imagery focussed on people… happy people who had saved for retirement, or their children’s education…

The fact that one of our members is fluent in German enabled us to converse over Skype, without any hassles.