Khetha Media

An African, yet international media brand. “We want our logo to sit alongside the big boys, while retaining a strong sense of Africa” was part of the brief. We chose to focus on the vibrance of our continent. Different colours speak of diversity. Yellows, oranges and reds of sunshine (natural and from our people). Layering & 3D transparency give it a very contemporary feel, rotating in animation. Even the still logo conveys something of the movement, of a personal choice (“khetha” means “choice”) and of the satellites orbiting the spheres.