La Cantina
Fancourt’s Italian family restaurant. Whenever we’ve had the honour of eating there, we’ve been reminded that good food and a good evening out dining doesn’t have to be expensive. This does not feel like a hotel restaurant. On the contrary, it feels like the local Italian down the road. And this is what our work has tried to convey. Advertising id focussed on the local market, with food and ambience shots which cause one to salivate. Newspaper advertising has been direct, communicating prices and offering (we believe patrons shouldn’t be surprised and “special” should refer to good value and not to “extra expensive” as some restaurants use the term.