Medical Collection
While not all of these are strictly “medical”, they are in related fields.
Sometimes medical practices can seem “clinical”, and yet, whether people, or animals, are being treated, we believe there should be a “Human” element to design in these contexts. Images should be accessible and memorable… tell a story, bring a smile, or make one feel better even before the consultation. Messages should be as clear as possible, such as the PhysioFocus directory cover… One arrives hardly able to walk, X-rays under the arm. One leaves well again…