Royal Eagle

A Dutch-run investment management company focussing on property investments on the South African coastline. We used scenic shots of the surrounds, coupled with straight-forward copy to communicate investment opportunities to a market sitting in the Netherlands. The identity we inherited already included the clichéd symbol of an eagle’s wing, albeit poorly drawn. Subtle changes were effected to the shape of the wing (sweeping upward, suggesting a growth in investment value), while introducing textured paper, blind embossing and restricted foils to give the brand a sense of stability and permanence. The investment process diagrams were translated into animated info-graphics and authored onto auto-running mini CD ROMS distributed in proposal folders.