Sevens Premier League

We were approached to create a fresh identity for a new rugby league, which would be strong enough to communicate the dynamic nature of the game and its organisers (they were looking for a title sponsor), while not too overpowering so that the individual team logos could shine in their own right, especially since the organisers had signed four big name teams before the league was announced. Sadly, no sooner had the title sponsor been signed, that they wanted “their own logo”, “designed” by someone on their side…