Aloe Ferox

Aloe Ferox is a family owned and run business, having been started in a garage. The “identity” was never considered until the matriarch began to hand the business over to the younger generation. Our challenge was to “evolve” the identity into a professional brand without disenfranchising her. Subtle tweaks in colour and application methods as well as an evolution of type and image were implied to strengthen product range differentiation, creating a strong cosmetics and wellness brand.