Khula Enterprise Finance Ltd

A government initiative to provide access to finance to emerging businesses. The objective was to create a distinctively African image, while retaining cultural neutrality  through a high level of abstractness. The bowl and ball become symbols of support (being held and nurtured), the earthy brush stroke speaking of being in touch with those on the ground – being grounded/rooted in Africa. We were briefed to create an identity which would appear “serious” to the business world, while retaining a strong sense of connection with Africa and Khula’s clients – who were small & medium emerging enterprises. The use of top notch paper & sophisticated typography spoke to conventional business, while imagery & colour spoke of Africa & their clients.