My Wardrobe

A clothing store stocking some really strong brands. Lee Cooper, Guess, LaCoste. How does one create a brand for the store which holds its own without competing with the merchandise? The answer: the store becomes the vessel, the environment for displaying the goods. It is not so much about the logo, but about the wall paper (referred to in the stripes of the logo), the display units specially designed, and window banners. Silhouettes of people were used as initial budgets did not allow for photography. Later, as contracts with suppliers were sealed, photography was introduced.