The Links

The Links is a private membership club only few are privileged enough to call theirs. The Links at Fancourt continues to fall in the limelight as many world golf championship have been and are held there exposing the world to its famous Links golf course on Television. TO play a round of golf there, however, is by invitation of a member only.

Our brief was to create a membership invitation “pack”, which would accentuate the exclusivity of the club, highlighting the many excellent achievements (No 1 golf course in South Africa, Adubon International envirnomental rating, etc) and high standards applied throughout. Our work included the creation of a leather-covered box, beautifully printed brochure, handwritten embossed and foiled invitation, etc. While budgets are not really a constraint in a project of this nature, one has to be careful not to overdo it. A certain sense of understatedness is essential in creating collateral at this level. Not bling, just careful attention to detail.

Our work for The Links now includes all of their collateral, often finding inexpensive ways to use resources wisely to communicate just the necessities.